The coloring comes from plants.

No, these prenatal vitamins do not contain colors from FD&C Red #40, Blue #1 or Yellow #6.

Yes, the color will darken over time. This does not alter the potency of vitamins.

The contents may settle during shipping, making the bottle appear not to be full.

FIRST RESPONSE™ Prenatal and PostNatal Multivitamin Gummies are free of gluten-containing grains, such as wheat, rye, barley and their crossbred hybrids like triticale. The facility that processes FIRST RESPONSE™ Prenatal and PostNatal Multivitamin Gummies is also free from gluten-containing grains.

FIRST RESPONSE™ Prenatal and PostNatal Multivitamin Gummies meet the FDA criteria of less than 20 parts per million (less than 0.002%) of gluten in our products. The FDA criteria applies to all food and dietary supplements that have a gluten-free claim on their label.

Yes. Our prenatal vitamins contain high-quality, purified fish oil that has been tested for mercury and PCBs.

We take the safety and quality of our products very seriously. We also recognize that, as with any product, there is a chance for overconsumption. Iron can be harmful to children if taken in large amounts. Therefore, we have made the decision not to add iron to our FIRST RESPONSE™ Prenatal and PostNatal Multivitamin Gummies to prevent possible overconsumption of iron by children.