We at Church & Dwight Co., Inc. (“Church & Dwight”) respect your concerns about privacy. This Privacy Notice describes the types of personal information we collect through our First Response App (the “App”), how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

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Information We Obtain
How We Use The Information We Obtain
Information We Share
Your Choices
Links To Other Websites
How We Protect Personal Information
Updates To Our Privacy Notice
How To Contact Us

Information We Obtain

The types of personal information you may submit in connection with use of the App includes contact information such as your email address if you sign up to receive coupons.

In addition, we collect certain information through automated means. When you use the App, we may collect data such as phone model, operating system version, device identifiers or their equivalents and IP addresses.

How We Use The Information We Obtain

We may use the information we obtain through the App to:

• Offer and provide products and services to you, including coupons for nutritional supplements and other pregnancy-related products;
• enable you to track important developments in your pregnancy and schedule doctors’ appointments, including through use of your electronic calendar;
• educate you about topics related to your pregnancy;
• process claims we receive in connection with our products and services;
• perform data analyses and other processing (including market and consumer research, trend analysis, financial analysis, anonymization, encryption and tokenization of personal information);
• operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and App; and performing accounting, auditing, billing, reconciliation and collection activities);
• protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
• comply with and enforce applicable legal requirements, relevant industry standards and our policies.

We may use third-party web analytics services on our App, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the App. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the App. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Information We Share

We do not sell or otherwise share personal information about you, except as described in this Privacy Notice. We share personal information with third parties who perform services on our behalf. These third parties are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also share the personal information we obtain with our affiliates, subsidiaries and joint marketing partners. We also may disclose information about you (i) if we are required to do so by law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

Your Choices

We offer you certain choices about how we communicate with you and what information we collect from you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified in the How To Contact Us section of this Privacy Notice.

Links To Other Websites and Applications

Our App may contain links to other websites and applications for your convenience and information. These websites and applications may operate independently from us. Linked websites and applications may have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites or applications. We are not responsible for the content, use or privacy practices of any websites or applications that are not affiliated with Church & Dwight.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Updates To Our Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.

How To Contact Us

If you have any questions about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by e-mail at PregnancyPro@churchdwight.com.